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Trademark Lawyer and Trademark Lawyers
Interested in the latest lawsuits filed? Visit
Dozier Internet Law on Trademark.
Trademark Infringement: How It Happens, and
How to Stop It
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View John Dozier's blog entries on recent
developments in the law of trademark:
Want to see our take on the most
important Federal lawsuits dealing with the Internet
and trademark infringement filed last week? We
monitor the country daily and offer our thoughts
about each. Just read on down to the bottom of this
page and find out what practices are leading to
lawsuits!
Online trademark law is a different
beast. For one thing, infringements are seemingly
everywhere. Your trademark lawyer needs to
understand the online user, its habits, practices,
and thoughts. The key to pursuing trademark
infringement is often the existence of "consumer
confusion". From a threshold standpoint, we ask
ourselves as a trademark lawyer if the relevant
consuming online public could be misled. So, whether
the mark is being used in metatags, on redirect
pages, through pay per click advertising, or in mass
email, the impact of the use is a critical legal and
business issue. As Internet trademark lawyers we
help you identify the source of the trademark
infringement, assess the significance of it, and
then execute on an appropriate and measured
response. Perhaps it calls for a telephone call,
nice letter, a cease and desist or demand for
licensing fees from us, or even a lawsuit. Maybe we
go to another party like an ISP, payment processor,
or search engine to solve the problem. As
experienced trademark lawyers dealing with the law
of the web exclusively, we work intellegently to
find the best solution. Can your trademark lawyer
give you this guidance? Each problem is different,
the fundamental issue of whether damages could be
recovered is at the forefront of every analysis, and
in the end you are making an informed decision that
makes business sense when you have an trademark
lawyer who is an expert in web business.
Dozier Trademark Lawyer & Trademark Lawyers
We believe it is always better to understand the
facts, the options, and the law before jumping into
court. When it is the right move, though, we
aggressively pursue and defend trademark
infringement litigation across the country as
trademark lawyers. Consider some of the matters we
have worked on recently:
- Our client, an Internet company, was sued on
the West Coast in Federal Court for trade dress
infringement by its primary competitor. Our client's
site allegedly looked like a competitor's site.
- Affiliate marketers were using a competitor's
trademark in redirect pages without our client's
knowledge, and suit was filed against our
client.
- Our client, an Internet company, was sued on the
West Coast in Federal Court for trade dress
infringement by its primary competitor. Our client's
site allegedly looked like a competitor's site.
- Affiliate marketers were using a competitor's
trademark in redirect pages without our client's
knowledge, and suit was filed against our
client.
- An online software developer and marketer was
sued in the California in Federal Court for using an
alleged competitor's name in software and selling it
using a domain name that also infringed on the
competitor's mark.
- A competitor of our client sued in the Southeast
US alleging trademark and trade dress infringement
based upon the use of a similar website. These
claims are "trade dress" claims, a form of false
advertising.
- Our client was allegedly using the same
appearance as that used by a competing website for
key functionality.
- After acquiring a website, the Canadian seller
launched a competing website that looked the same as
our client's.
- A competitor was using our client's trademark
in meta tags and redirect pages in order to get a
high ranking in leading search engines when our
client was the subject of a search.
- Our New Mexico client's valuable mark was being
used by others around the world passing off
unauthorized online products under the mark.
- A Maryland based online club's domain name was
taken by its volunteer webmaster, and a competing
club was launched under the domain name.
- A competitor alleged our Colorado client was
keying off its trademark in presenting ads on
Google, as well as exceeding fair use in its
references to the competitor.
- Our Florida client was sued in Federal Court in
Nevada for alleged trademark infringement in
advertising and cybersquatting.
- Our California client's trademark was being
used in meta tags and on a competing site's homepage
to increase indexed organic ranking position on
searches seeking our industry leading client.
- Our California client is alleged to be
infringing on the trademark and copyright of a major
software company through the sale of products on e-
Bay.
- A Nevada client received a cease and desist for
using product name on website when it was selling
new and used products and therefore subject to the
first sale doctrine and reseller protections.
- A webhost pulled down our client's website for
alleged trademark infringement under the law that
only covers copyright infringement.
- Client based in Florida was sued in California
for trademark infringement and cyberpiracy of the
domain name of a famous star.
- Our US client's trademarked name was included
in a listing of companies to avoid for fraud; our
investigation revealed this site was controlled by a
competitor and the Australian webhost pulled the
site down for trademark infringement.
- Our California client's competitors were using
its trademark to trigger Google ads whenever search
was conducted for our client's company and products.
- Our Washington client was using a famous
trademark in meta tags, its domain name, and in its
homepage text.
- A major US company sued our client in Federal
Court in San Francisco over the alleged infringing
use of a trademark protected product name in
advertising and commerce on the web.
- Our Texas client's business name was being used
in its rival's text and on hidden redirect pages to
gain the first result returned when our client was
searched on Google.
- A major ISP filed objections to the trademark
application of our client, alleging cybersquatting
and trademark infringement of its common law
trademark.
- Our client's website was selling a public
domain software with enhancements and using the name
of the software manufacturer. It received a cease
and desist notice demanding that the name no longer
be used based upon trademark law.
- The issue of ownership of our client's name
arose when a contractor got confused about the
identity of its client and it turned out another
company was using the same relatively generic term
in the same industry.
- A famous perfume company demanded damages from
our client for selling designer clothes with the
company name online, even though the clothes
appeared to be legitimate.
- Our client was an affiliate marketer for a
major computer company, and commission revenue
generated through domain names similar to the
merchant's name was reversed by the computer company
based upon claims of trademark infringement and
cybersquatting.
- A Fortune 500 manufacturer demanded transfer of
a domain name advertising the sale of the
manufacturer's used equipment, asserting fair use
did not apply and our client was therefore
infringing on its trademark rights.
- Our client is a reseller of merchandise
provided by a clearinghouse and responsible for
managing the content on our client's site. Suit was
filed in federal court in Chicago alleging trademark
infringement and false advertising against our
client for the actions of its supplier.
- Our client was sued for trademark infringement
by a major manufacturer after using the
manufacturer's name to sell used goods.
- A competitor of our client chose a domain name
that was confusingly similar to our client, and made
its website look the same, resulting in the
assertion of a violation of the trade dress laws of
the US.
- Our client's application for registration of its
name was opposed by a major financial company,
claiming the likelihood that the public would be
confused between its registered mark and our
client's mark.
- Our client sold apparel on Ebay that turned out
to be counterfeit, and demand for payment of
signficant damages and lawyer fees was made by the
owner of the famous mark.
- Claiming "trade dress infringement", a retailer
sued our client, an internet start-up, in California
and attempted to get it shut down.
- Our client was sued for trademark infringement
in Indiana for allegedly committing fraud on the
Trademark office and using the plaintiff's trademark
in business.
- Microsoft filed suit in Seattle alleging our
client was using its trademarks in marketing and
selling products online, including use of its famous
trademark in the advertisements run by our client
and affiliates.
- A group of homeowners starting a website with
the same name as the property management company and
lured advertisers away from our client's website by
making false claims of ownership and control.
- Our client's primary competitor sued in
California alleging infringement of its trademark as
set forth in the code of hypertext links on our
client's site.
- An Italian high-end leather retailer asserted a
trademark claim against our client despite the fact
that an authorized distributor had sold the products
to our client and imported them into the US.
- A website owned by a publicly traded internet
marketing company was using our client's business
name on its site to obtain high search engine
results and then redirect a visitor to a competing
product.
- A "large box" home supply company started using
our client's trademark as a department within its
store and argued that since our client was an
internet company there was no confusion among the
public. We demanded, and intiated negotiations for,
trademark licensing fees.
- Our client received a cease and desist and
demand letter from a major international jewelry
manufacturer claiming sale of "knock-offs".
- Despite owning a trademark, competitors had been
using our client's mark in their online advertising
and product names and descriptions to benefit from
consumer confusion.
- A major niche travel agency with a successful
forum had competitors using its website and business
name to lure customers to its own forum.
- A famous sports figure's business retained us to
defend a claim by a competitor of ownership of the
entire industry's name.
- Our client, an India-based software developer,
was sued for trademark infringement in federal court
in San Francisco because a major competitor claimed
it used a product name first.
- Amazon suspended our high volume discount store
client after a trademark owner claimed infringement
although our client was operating under a reseller
agreement with an authorized distributor.
- A major tennis shoe and sporting products
company sued our online retailer client for
trademark infringement for selling "seconds" and
"rejects" procured from the legitimate and
authorized manufacturer of the tennis shoes.
- A skin care products company hired us to defend
against claims of domain name hijacking and
traditional trademark infringement for using terms
that, the competitor argued, were confusingly
similar to its registered trademarks.
- Our UK client's ownership and use of certain
domain names was challenged by a company in the EU
claiming violations of European trademarks even
though there were no registered or common law rights
in the US.
- A leading Washington DC based policy group found
out that its new name had some prior users, and we
advised our client as to how to avoid trademark
infringement.
- A competitor of our home furnishing client
demanded that our client stop using certain terms it
claimed were protected by trademark in its website
content, claiming such use was unfairly optimizing
search results.
- Our global manufacturer client was retailing
directly in the US, and a competing site selling
competitor products was using our client's
registered trademarks in its meta tags, in its
website content, and in its HTML tagged headers on
website pages.
- A bulletin board "thread", purportedly a
legitimate discussion, referenced our client's
website and business name many times, was being used
to obtain high organic results when our client's
name was searched, and the board was carrying
competitor advertising.
- Our eBay retailer client was sued in federal
court for alleged trademark infringement resulting
from mislabelled goods sold on the site.
- Our online jewelry retailer's trademark
protected name was being used by a competitor to
trigger pay per click advertisements.
- Our venture capitalist client was concerned
about potential conflicting names and possible
future trademark infringement claims.
- Universities claimed our client was using their
trademarks without paying a license fee despite
apparent fair use.
- A major consumer goods company sued our client
for trademark infringement in Florida, alleging that
our client's water product distributed online was
confusingly similar to the name of its candy
products.
- Distinctive creations identifiable as our
client's work were being stolen and passed off as
someone else's work.
- A leading niche catalog retailer’s online
competitor launched a new website with a very
similar name as our client’s business name.
- A competitor of our client retailer was using
our client’s registered trademark in their Adwords
advertisement description and leading potential
customers to a negative “product review” of our
clients product line.
- Our national optical industry retailer retained
us to resolve a potential trademark conflict arising
from the use of a similar trademark by a small
offline retailer.
- A Canadian web hosting company retained us after
it was sued for contributory trademark infringement
when it mistakenly treated a notice of trademark
infringement by a site it hosted as a DMCA copyright
infringement take-down notice.
- A national mail order catalog company with a
significant web presence retained us to negotiate a
new license and reseller agreement with its supplier
after the supplier decided our client could no
longer use the trademark of the products it sells
online despite ten years of doing so.
- Our e-retail toy manufacturer client had a
competitor start using its name on its competing
website in order to get indexed by the search
engines when searches were performed for our
client’s business name.
- We were hired to negotiate web distribution
rights for a product line limited to sale through
off-line specialty stores only.
- Competitors of our client were using its
registered trademarks in Google Adwords
advertisements and in hidden text on websites.
- A generic and descriptive business name was used
by our client and a competitor without a registered
trademark asserted a trademark infringement
claim.
- Our small retail client was using a description
of its goods that was thought to be a generic
description but the originator of the description
had a registered trademark and asserted
infringement.
- Oprah Winfrey asserted a trademark infringement
claim for our client’s use of her name in the name
of its business and website.
- A Fortune 500 technology company sued our client
for trademark infringement for running two websites
with names arguably similar to that company’s
registered trademarks.
- A competitor of our client retained legal
counsel to pursue our client for bidding on search
terms containing the competitor’s name.
- Our web client was describing the services it
provides and mistakenly used a phrase protected by a
registered trademark and owned by a competitor.
- A major lady’s accessory retailer asserted a
trademark infringement claim for allegedly selling
“knock offs” even though our client had assurances
the products were legitimate.
- A recording artist’s girlfriend, running his
website, stole the site and products and continued
to operate the site after their relationship had
ended.
- Our website client has a claim of infringement
served on him for the name he had used for
years.
- A major ad network was served with a trademark
infringement claim based upon an advertiser’s
alleged use of a leading entertainment company’s
trademarks.
- A domain name owner was accused of trademark
infringement in its advertising obtained from
Adsense and other advertising management and
distribution services.
- Our online jewelry client selling “inspired by”
jewelry was the recipient of a claim by a leading
designer for copyright and trademark
infringement.
If you have a trademark, or you operate a
business with a name that is associated with you,
the odds are high that someone online might try to
benefit from your name. The most important issue is
to be able to identify the problem before you lose
your shirt and your trademark. That's where a
trademark lawyer with an expertise in online law can
help. The second issue is to make sure you
understand the facts, the law, and the options
available. Of course, trademark lawyers living and
breathing nothing but the law of the web day in and
day can deliver quality insight and solutions. We
give you the advice and options that make sense,
that take into consideration the business realities
of the harm, and that will most likely lead you
towards the best business result. Considering the
fact that most trademark infringement centers upon
the "likelihood of consumer confusion", wouldn't you
rather have a trademark lawyer Internet expert
making that assessment?
Trademark Lawyer Free Consultation
Just go to our contact page and give us a call
for a free consultation with Mr. Dozier, an expert
Internet trademark lawyer, and see what Dozier
Internet Law can do for you as trademark lawyers
specializing in the online world.
Trademark Lawyer Suit Summary
Set forth below is one of our summaries of a
United States District Court federal lawsuit. If you
are interested in reading about other lawsuits, in
the order of most recent Federal Court filings
first, you will find a link just below the case.
Please understand that all facts, as well as
references to the basis of the lawsuit, are our
summarization of the allegations made by the party
bringing the lawsuit. The facts may prove to be true
or not true, and the plaintiff may or may not win
the case. The bolded comments are Mr. Dozier's
thoughts about the suit. Pay particular attention to
the alleged conduct or practice that has resulted in
the litigation. For a small business, litigation is
expensive. As a trademark lawyer law firm, we are
hired to file and defend suits nationwide, and we
can also assist you in minimizing your risk in
advance.
COLDWELL BANKER REAL ESTATE, LLC v. BRIAN MOSES
REALTY, ET AL.
DISTRICT OF NEW HAMPSHIRE
1:08-CV-00050
When can you use the trademark of a
party with whom you have a business relationship?
Typically it is governed by written contract. If
not, then by oral agreement. If there was no oral
agreement, then the courts will look to other well
established legal principles like fair use, waiver
and promissory estoppel. In order to hold onto a
trademark, appropriate "policing" is required, so
plaintiffs are sometimes forced into trademark
lawsuits. Monitor and police your trademarks or
you'll be at risk of having every competitor use
your name with impunity.
Plaintiff is a widely known franchisor of real
estate services. It allows franchisees to use and
promote its "Coldwell Banker" mark. In 1996
Plaintiff entered into a franchise agreement with
Defendants that clearly explained the rights and
obligations of both parties. Upon the expiration of
the franchise agreement, Defendants refused to pay
their royalty and advertising fees. In 2001
Defendants assumed the rights and responsibilities
of another franchisee of the Plaintiff. This second
agreement again clearly explained the rights and
obligations of both parties. It was set to expire in
2011. During the term of this second agreement,
Defendants started to render services for a
competing business. As this was a material breach of
the agreement, Plaintiff provided notice that
Defendants were terminated as a franchisee. However,
Defendants continue to advertise their association
with Plaintiff by using Plaintiff's marks on their
website and on other websites.
Plaintiff has filed suit in federal court in New
Hampshire, alleging breach of contract, federal
trademark infringement, federal false designation of
origin and federal trademark dilution. Plaintiff
also alleges common law trademark infringement,
unfair competition under New Hampshire law, and
unjust enrichment. Plaintiff has asked the Court to
order Defendants to stop using the Plaintiff's marks
in an infringing manner, to destroy all infringing
material in their possession, to pay treble damages
to Plaintiff and to pay costs and attorneys' fees.
Dozier Internet Law Cross-Reference Number 1038.
Want to see the latest court
filings with Mr. Dozier's take on the cases? Visit
the Dozier Federal Court Report section dedicated to
trademark infringement lawsuits: Trademark
Infringement Lawyer Case Notes. And, if you
would like to browse copyright infringement, domain
name dispute, and trade secret lawsuits, and get a
good idea of who is getting sued for what, you can
go to the Dozier Federal Court Report Portal.
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