by Traverse Legal, reviewed by Enrico Schaefer - May 28, 2007 - k. Trademark Infringement Defenses & Fair Use
After your company has registered its trademarks and has a product ready for the market, it can be very tempting to boost your product through comparison with the product of a competitor. However, such comparisons must be done carefully in order to ensure that you don’t infringe upon the trademark rights of a competitor in the market, who will be all too willing to file suit against you.
In instances where you would like to use the trademark of another party, there is important symbolism standards that must be followed in order to ensure that you are protected from liability. These symbols are intended to recognize and identify the owner of the trademark, keep other parties from distorting the trademarks of others, and distinguish the different companies at play.
For help in protecting yourself from the liability of a trademark infringement, contact an attorney today.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
