When the guidelines relating to the use of endorsements and testimonials took effect in late 2009, many online marketers and advertisers were left to wonder what the practical eff...
READ MOREEnrico Schaefer - March 22, 2011 - r. E-Commerce Update: Advertising & Endorsement under Part 255
When the guidelines relating to the use of endorsements and testimonials took effect in late 2009, many online marketers and advertisers were left to wonder what the practical eff...
READ MOREEnrico Schaefer - October 21, 2010 - r. E-Commerce Update: Advertising & Endorsement under Part 255
Internet Law Attorney Alert: The deceptive advertising efforts of development representative for Belkin, Mike Bayard, may have subjected Belkin to liability for violation o...
READ MOREEnrico Schaefer - August 28, 2010 - r. E-Commerce Update: Advertising & Endorsement under Part 255
On August 26th, the Federal Trade Commission (FTC) released a statement to the public that the California marketing company, known as Reverb Communications, had settled charges th...
READ MOREEnrico Schaefer - June 28, 2010 - r. E-Commerce Update: Advertising & Endorsement under Part 255
The FTC’s revised Guides emphasize a focus on social media and in particular the relationship between advertisers and the products being advertised; “The issue is – and alw...
READ MOREEnrico Schaefer - June 17, 2010 - r. E-Commerce Update: Advertising & Endorsement under Part 255
Importantly to any internet lawyer; in last October the Federal Trade Commission published a press release announcing that they had revised the old Guide Concerning the Use of End...
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