Are You Getting a Trademark Registration Attorney When You Use a Trademark Registration Service?

It seems like every year new trademark registration services appear.  In fact, there are even consumer reviews of these trademark registration services.  Most of these trademark registration services offer trademark searches, trademark application and trademark monitoring services.  Most also seem to identify a price that appears attractive to consumers.  However, it is important to know what a trademark registration attorney can give to you that these services may not.

A trademark registration attorney has experience not only with trademark registration but also with the various issues that can arise prior to filing for a trademark registration, during the trademark registration process, and thereafter when attempting to protect a trademark.  Moreover, a trademark registration attorney is someone you can contact with questions, whereas many services simply get the information they need to file the trademark application and come calling when it’s time to make an additional filing.  Are you really getting the trademark registration advice that you need?  While the cost of a trademark registration service may appear attractive at first, it is important that you understand exactly what you’re getting for that payment.  Does it include the trademark registration fee that goes directly to the USPTO?  Does it include responding to a USPTO Office Action, which may determine whether or not you are successfully able to acquire a trademark registration, as part of the trademark registration process?  Does it include the ability to pick up the phone and talk to a real trademark registration attorney should issues arise before, during, or after a successful trademark registration? 

Knowing how to trademark your name and/or logo may be something that a trademark registration service can assist with, but are you getting all that a trademark registration attorney could offer?  We encourage you to speak to our trademark registration attorneys who can help you make this decision.  Ultimately, we are experienced, capable, and happy to assist you with your trademark registration for a flat fee.