Brand Name Assets

Brand Assets are oftentimes the most valuable asset owned by a company and each year BusinessWeek, with the help of Interbrand, publish their list of the world's most valuable brands. In 2006, Coca-Cola was the world's most valuable brand with an approximate value of $67 billion. Also high on the list of 2006's most valuable brands were the familiar names of Disney and McDonald's, which were both valued at approximately $27 billion. Rounding out the top ten was Mercedes-Benz, valued at approximately $22 million.

Rather than baulk at the potential price-tag these brands could take, the question that all small-time entrepreneurs should be asking is how one gets a brand to be that valuable.

The truth is that there are so many factors that go into making a brand's value number in the millions. This can include investments in advertisements, the quality of the product or service behind the brand, and countless other factors that mark the company that owns the brand, and the brand itself. And if you want to own a brand that can make it on that list, you have to ensure that you master as many of those factors as possible.

The process of building brand name value must be a coordinated effort that includes sound business practices, along with active protection of that brand within the parameters of the law. With the help of attorneys experienced in trademark and intellectual property law, it is possible to greatly contribute to both the creation and adoption of a strong brand that will propel your business forward.