by Traverse Legal, reviewed by Enrico Schaefer - May 23, 2011 - p. Trademark News
Update: Keyword search engine bidding cost hotels $ billions
According to a recent report on brandjacking done by MarkMonitor ®, the top online hotel brands lose over $2 billion a year as a result of brandjacking. The losses stem from competitors bidding on their company brand name in keyword search advertising programs such as Google’s Adwords.
The study identified over 2,100 instances of cybersquatting on the five brand names, where the registrant of the domain name was not the registered trademark owner of the brands. These cybersquatted domains generate traffic of 57 million page visits per year.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
