by Traverse Legal, reviewed by Enrico Schaefer - May 11, 2007 - What is a Trademark or Service Mark?
Wikipedia defines a brand as: a name, logo, slogan, and/or design scheme associated with a product or service. Wikipedia also defines a brand as a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it.
A brand is anything that reminds the recipient of a good or service from a particular source. This "anything" can really be just that. A brand can be any tool of identification, including a jingle, device, symbol, slogan, or even a color combination. These "identifiers" are collectively known as trademarks, and when a company selects one, a brand is born.
It is through trademark and intellectual property law that these identifiers are protected, and when your company is trying to pick its own mark, it is important to ensure that it is protected from competitors or hijackers to the fullest extent of the law.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
