by Traverse Legal, reviewed by Enrico Schaefer - June 12, 2008 - l. Internet Law & Domain Name Dispute Tips
I would estimate that 95% of companies which select a name for their product or as their company name fail to do a comprehensive trademark search prior to selecting a word or combination of words as a brand. Too many companies see that a domain is available for registration and assume that their registration of that domain entitles them to use.
Hiring an attorney to do a trademark availability search is relatively inexpensive compared to the investment which your company will make in its marketing and branding efforts. Having to select a new company name or product name after receipt of a trademark infringement threat letter, will cost you money, time and customers. When it comes to trademark issues, an ounce of prevention really is worth a pound of cure.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
