by Traverse Legal, reviewed by Enrico Schaefer - April 8, 2008 - v. E-Commerce News
Protecting Your Brand in Cyberspace – West LegalEdcenter
The Internet can be a scary place for intellectual property. Online content creators and owners are susceptible to theft, counterfeiting, and worse at the hands of skilled pirates who know the ins and outs of technology and the law. Only businesses and attorneys with the knowledge to protect their trademarks, and their online content will be able to preserve the quality of their brand name and their revenue stream.
Protecting Your Brand in Cyberspace, presented by West Legalworks, will arm you and your clients with the tools necessary to engage in e-commerce without the worry of being robbed of your intellectual property. Whether you are new to the Web or have an established online presence, you cannot afford to miss this opportunity to learn proven techniques from Mark Schonfeld of Burns & Levinson, LLP, who will share his years of internet litigation experience against pirates and infringers.
Among the topics being covered:
- Examples of E-Commerce dangers
- Creating and protecting goodwill online
- Using trademark and anti-counterfeiting law on the Web
- Strategies for stopping internet infringers
- Where can you sue? Choose your strategic forum wisely
- How to monitor the use of your brand online
- Solutions to the internet piracy problem
Technorati Tags: e-commerce, brand, piracy
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
