by Traverse Legal, reviewed by Enrico Schaefer - March 30, 2011 - k. Privacy Agreement Forms
The FTC settles with online advertiser Chitika, Inc. barring it from making misleading statements in its privacy policy concerning the extent of data collected from consumers.
The FTC alleged that Chitika’s privacy policy stated that it allowed consumers to “opt-out” of having tracking cookies placed in their browsers for targeted ad placement, but that was not the case since the opt-out period only lasted several days. According to the FTC, Chitikia’s misleading statements in its privacy policy were deceptive and in violation of federal law.
An online contract lawyer attorney can help ensure (1) that the proper "opt-out" procedures are defined and communicated to the users as part of a Privacy Policy; (2) internal technological procedures are properly implemented to allow opt-out by users; and (3) safeguards exist to protect against clearing a user's opt-out when changes are made to, for example, the browser. Without these online controls on your website, you are at risk of the FTC coming after you.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
