Google Will Delete IP Information From Search Log After 9 Months

by Traverse Legal, reviewed by Enrico Schaefer - September 15, 2008 - v. E-Commerce News

Official Google Blog: Another step to protect user privacy

Another step to protect user privacy

Today, we’re announcing a new logs retention policy: we’ll anonymize IP addresses on our server logs after 9 months. Back in March 2007, Google became the first leading search engine to announce
a policy to anonymize our search server logs in the interests of
privacy. And many others in the industry quickly followed our lead.
Although that was good for privacy, it was a difficult decision because
the routine server log data we collect has always been a critical
ingredient of innovation. We have published a series of blog posts explaining how we use logs data for the benefit of our users: to make improvements to search quality, improve security, fight fraud and reduce spam.

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Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.