by Traverse Legal, reviewed by Enrico Schaefer - May 18, 2007 - f. Trademark Availability & Monitoring
Finally receiving your certificate of registration is not the end of your trademark or service mark worries. As the trademark owner, you still have work to do to ensure that the effort put into the registration doesn’t all go to waste.
The only way to ensure that your trademark is protected is with a vigilant eye out for third party use of your mark by companies who wish to capitalize off of your company’s goodwill by adopting a similar, or even the same, mark. Although your own marketing division may be the best ones to watch for potential trademark violations, it is possible to contract attorneys to monitor incoming trademark applications into the USPTO, and work with you to challenge their registrations. These attorneys will be able to alert you to an application for a trademark that is confusingly similar to your own and even challenge the registration all together.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
