by Traverse Legal, reviewed by Enrico Schaefer - May 11, 2007 - Uncategorized
Selecting trademarks within a company are oftentimes primarily done by the marketing department, but it is essential to have an attorney’s input into the process. This way, the attorney can research the trademark registry to foresee conflicts before they arise.
This legal oversight can save your company untold amounts of capital because it is too easy to invest thousands in a marketing campaign that is later found to be for a mark that cannot be protected from use by competitors, or even worse, is already is use by a third party.
When it comes time to selecting a final trademark, the best solution is to contact an attorney and submit a shortlist of possible trademarks for clearance.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
