by Traverse Legal, reviewed by Enrico Schaefer - May 14, 2007 - d. How to Trademark a Name, Logo or Slogan
As soon as your company has selected its new trademark, your company should work to register the respective domain name in at least one of the top-level domains (.com or .info). This is because it will allow your customers to contact your company with nothing more than the trademark that you are marketing.
Registering the domain name can be done through many different registrars, but it is important to find a reputable one, and be fully aware of the rights you hold under the service agreement for that company. There are important questions that must be asked and answered if you intend on maintaining the domain name for as long as your company is around, and to enter into an agreement without knowing your rights to sale and transfer is to seriously inhibit your options in the future.
Contact an attorney today for a free consultation on your rights under the many service agreements for different registrars and enhancing and protecting your trademark on the internet.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
