by Traverse Legal, reviewed by Enrico Schaefer - May 9, 2011 - c. Why Should I Register a Trademark?
Clients often wonder why it is so important to register a brand as a trademark. The answer is return on investment. A trademark, properly registered and protected, can provide tremendous worth to your company. If someone down the line seeks to value your company, they will value your trademarks as well.
In the case of Apple, it is now estimated that the Apple brand itself is worth $153 billion, almost half of Apple’s market capitalization. That’s right. Half of the value of Apple is bound up in its trademarks. Not only do they register their names and brands as marks, but they protect those brands and names from third party infringement as well.
If you want to download the full report of the top 100 most valuable global brands (estimate value of $2 Trillion), you can check out the brandz.com website.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
