by Traverse Legal, reviewed by Enrico Schaefer - May 10, 2007 - d. How to Trademark a Name, Logo or Slogan
A trademark is intellectual property that may be transferred or
sold. The law permits the transfer or sale of a trademark by means of a
legal document called an Assignment. A properly executed assignment
transfers all rights from the existing owner to another person
(referred to as the Assignee). When the trademark is transferred, the
Assignee becomes the new owner of the trademark and has the same rights
as the original owner. The the U.S. Patent and Trademark Office (USPTO)
records all assignment documents and any document that affects title.
Documents that affect title include, but are not limited to, mergers,
changes of names, security agreements, various liens, licenses, probate
documents, and bankruptcy petitions.
The USPTO Public Search Facility maintains assignment ownership records. The Public Search Facility,
located on the first floor of the Madison East building at 600 Dulany
St. , Alexandria , VA 22313 , is open to the public from 8:00 a.m. to 8
p.m. , Monday through Friday, except Federal holidays. Assignment
information is also available at the Patent and Trademark Depository
Libraries throughout the United States.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
