by Traverse Legal, reviewed by Enrico Schaefer - October 14, 2009 - What is a Trademark or Service Mark?
In order to have trademark rights, your mark needs to designate your products and services in commerce. As importantly, your mark needs to be unique within the categories of goods and services you offer. If more than one company is using the same or similar mark in commerce with regards to the same or similar goods or services, the trademark may be weakened or worse invalid. It is important to protect the literal word/mark as well as similar uses within your business niche.
As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.
This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.
