Users Influence Companies’ Terms of Use, Terms of Service, and Privacy Policy

by Traverse Legal, reviewed by Enrico Schaefer - March 27, 2012 - v. E-Commerce News

Throughout the past several years, many online companies have made changes to their Terms of Use, Terms of Service, and Privacy Policy.  Some do so on their own initiative, only to be rebuked by users and forced to make additional changes.  Others respond to user input and make changes based upon it.  Pinterest, a social media site that allows users to organize and share things from other websites, is overhauling its terms.  In particular, Pinterest is revising its website terms and conditions.  The Pinterest Terms relate to ownership of content, use of content, intellectual property rights associated with that content, among other things.  Pinterest also appears to be taking an interest in providing an opportunity to be notified in the event of a copyright complaint or trademark complaint by offering online forms for copyright and trademark owners to utilize.  It remains to be seen how Internet users will reach to these new terms and conditions, but most likely this is not the first and will not be the last changes.  All companies are well-served to regularly revisit their website terms and conditions to ensure they are accurate and relevant to the current business model.  Moreover, as changes in the law occur, updates may be necessary or recommended.  As always, an internet lawyer can help when it comes to website agreements.

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Enrico Schaefer

As a founding partner of Traverse Legal, PLC, he has more than thirty years of experience as an attorney for both established companies and emerging start-ups. His extensive experience includes navigating technology law matters and complex litigation throughout the United States.

Years of experience: 35+ years
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This page has been written, edited, and reviewed by a team of legal writers following our comprehensive editorial guidelines. This page was approved by attorney Enrico Schaefer, who has more than 20 years of legal experience as a practicing Business, IP, and Technology Law litigation attorney.